Home Selling/Staging During Winter

During this past week I’ve spoken to several potential home sellers who are considering putting off listing their home until spring. While home sales traditionally do slow down during the colder months here are a few things to consider.

·Your mortgage payments, property taxes, repairs and maintenance costs don’t go into hibernation. Selling sooner always means more money in your pocket.

·Cooler temperatures translate into less inventory available which can result in more showings for your home.

·The most highly motivated buyers such as persons experiencing a job transfer or change of lifestyle (marriage, divorce, death, new baby) WILL continue their house search regardless of the weather.

·The first time home buyers tax credit is likely to be extended and expanded to include step-up buyers which will likely create a higher number of sales than is typical this year.

If your home will be on the market this fall and winter here are some tips to encourage offers.

·Bare trees lessen your curb appeal so be sure to keep leaves raked, add mulch, and put a festive wreath on the door to brighten up your home’s exterior.

·Before your house is shown open your blinds and turn on EVERY light in the house.

·Pull back the shower curtains and bathtub doors.

·Don’t overdo with holiday decorations to such an extent that the prospective buyer notices them more than they do the house.

·Set out colorful place settings using coordinating colored dishes, glasses, and napkins to create a bright and welcoming vibe.

·Keep your heat set at a comfortable level. If a buyer is freezing they’re going to want to go back to the warm car instead of touring your home.

·Please, please, please take your pets and their assorted paraphernalia with you when your home is shown. Buyers do not know your pet’s temperament and will almost always be uncomfortable with them present. Their imaginations will also run wild with thoughts of fleas, pet urine, hairballs, etc. I know its cold outside but have a plan so Fluffy or Fido doesn’t cost you a sale.

·Replace your “WELCOME” mat at the front door with a brand new brightly colored water resistant one. Winter can be drab and splashes of color help brighten the mood.

·Take it easy on the aerosol air fresheners. Many allergy and asthma sufferers struggle in homes where these are used. Try diffusing reeds or linen water instead.

·If you have a gas fireplace consider leaving it on during showings.

·If you intend to list your home during the winter make sure you do NOT have holiday decorations in your MLS photos.

·Leave assorted holiday candies in a brightly colored basket or container with a small card with “Welcome" handwritten on it where your prospects will find them.

Due to shorter days and less light in conjunction with colder temperatures winter can be a bit depressing for many people. By making your home bright, festive, and comfortable you’ll set yourself apart and get the offer you deserve.