Marketing Plan For Sellers

As a Prudential agent I'm proud to let you know that we received the J.D. Power award for "Home Seller Satisfaction" this year.  Our online seller advantage program gives you daily or weekly access to information regarding your competition, new listings, sales of other homes in the area, and tracks your online activity.  Online Seller Advantage will be used in conjunction with my own specialized marketing plan.  I've listed the basics of that plan below.



COMMUNICATING


Education – Keep you educated and up-to-date on listing and selling market conditions in your area. You will be connected to Prudential Online Seller Advantage which will keep you informed of what’s happening in the local market.

Keeping You Informed – Provide updates on all activity regarding your home: you’ll receive emails (daily or weekly – whichever you decide) regarding online activity, agent showings, open house attendance, agent tours, sign inquiries, etc.

PREPARING YOUR HOME FOR SALE

Home Preparation - Suggest constructive changes to your home to make it more appealing.

Home Staging - Present you with professional advice on presenting your home to show exceptionally well, and sell for the highest possible value.

PROMOTING YOUR HOME TO REAL ESTATE AGENTS

MLS Exposure - Submit your home listing for exposure to over 700 active agents in the Catawba Valley Multiple Listing Service system.

Personal Promotion to Agents - Create a custom publicity flyer about your home for personal distribution to each active agent in the community.

PROMOTING YOUR HOME ON THE INTERNET

Internet Exposure on Google.com, Prudential.com, Yahoo.com, Frontdoor.com, Frontdoor.com, Realtor.com, Homes.com, Homesandland.com, Facebook, Craigslist, Activerain, BobVilla.com, and dozens of other websites

ADVERTISING YOUR HOME

Print Advertising - To promote your home as part of a full color ad in Homes and Land . This publication has country-wide circulation with thousands of readers, and, it is available online.  Your listing will also appear in the Iwanna Newspaper and Hickory Daily Record from time to time.

Custom Home Descriptions - Create a custom flyer of features and lifestyle benefits of your home for use by cooperating agents showing your home. Your homes attributes, local restaurants, school info, and nearby recreational facilities will be noted.  Copies of the flyer will be placed in your home to be available for prospective buyers during showings.

SHOWING YOUR HOME

Easy Access for Showings - Enhance convenience of buyer viewing by placing home on a keybox and using Centralized Showing Systems so someone is always available either by phone or online to book a showing regardless of what time of day or night it may be.

Professional Signs - Maximize showing exposure through professional signage.

Fall Maintenance

• 

  Appliance Maintenance: Water Heaters

  Keep your water heater running efficiently and reliably with this simple maintenance routine. Read
• 

  The Value of Home Maintenance

  Regular home maintenance is key to preserving the value of your house and property. Read
• 

  Essential Heating System Maintenance

  Getting your home’s heating system professionally serviced every year will keep it running smoothly and help keep heating costs under control. Read
• 

  8 Easy Ways to Seal Air Leaks Around the House

  For what the typical family wastes every year on air leaks—about $350—you can plug energy-robbing gaps, start saving money, and enjoy a more comfortable home. Read
• 

  Chimney Maintenance for Warmth and Safety

  Chimney maintenance and a fireplace inspection can make the difference between warm safety and drafty danger. Read

Visit houselogic.com for more articles like this.

Copyright 2010 NATIONAL ASSOCIATION OF REALTORS®